notes: 2006.03.02
fashion as a signal
significant in design of new technologies
what does it mean to interpret something as a signal?
complicated interlocking pieces
handicap (simplified)
signaling of need (expenditure of another resource)
- how much do you care about the signal
conflation of handicap and amount of resource
ambiguous, subjective, depending on amount of resource
ex. chicks who peep for food -- what if they dont have enough energy to peep?
expensive clothes, expensive cars
- signal of resource (you are spending a lot)
- conflated with knowledge of fashion (it's the hot thing)
fashion in clothing
- knowledge of new fashion designers, etc
- industry insider knowledge, trendsetting, buying/merchandising
- costly to acquire high-quality knowledge, fashion shows, street spotting
- mistakes can be costly: liquidated merchandise, bad series of lines
'interval'
full cowboy suit guy : affiliation with a look, style
what seems 'natural' and 'right'?
it become enculturated, to imitate a crowd for association/affiliation
basis of imitation: how and what does imitation come about in human learning + fashion?
imitation happens on small and large scale: gesture to language to mannerisms to thought
fashion --> innate sense of imitating people around us
fashion: change for its own sake
colors palette (in general -- art, clothing, cars, homes)
notions of progress vs. notions of fashion
adopting new technology (e.g. iPod), i know whats fashionable
cellphones are smaller and more featured
tech advance is pushing what is fashionable in gadgets
fashion in ideas
actual progress in ideas? or are we recycling the concepts?
progressive advancement -- how much is it changing? for change's own sake or for progressive development?
where do new ideas come from?
fashion in ideas:
trying to come up with a development
some of the ability of showing you're in the right path of knowledge
signal: 'we're in the right direction", we're on the right track
i have the knowledge, i can reference the right buzzwords, but not disclose everything explicitly
blogs:
eytan adar
relationship of sources of trend, and the followers
jeevan:
sources may not be the most linked
the ideas come from little guys
then blow up when linked to from large sites (slashdot/boingboing)
the most-read are not necessarily the trend-setters
big hubs are early adopters
people will tend to link back to the big hubs instead of the original seed
you trust the big hub, the aggregator
veblen: simplified model
information flows from high-status to low-status (through imitation)
same affiliation-type
there's an infinite number of dimensions of the social stratosphere
numerous ways to set your affiliations
who is on top? source/inspiration might be outside of the competitive domain
a choice of affiliation, you do or do not want to be part of a certain group
quest to be more extreme: tattoo --> pierced eyeball (competitive)
you can have knowledge but choose not to apply it (level of commitment)
is it fashionable to link to boingboing?
or maybe it will be fashionable to link to other esoteric sources?
fashion of the content of the link + the identity of the source
signal of what you write + what you choose not to write
- individual choice
the framework / context shapes your approach
ex. seeing a story on slashdot vs. seeing same story in a small thing
being an originator vs being a follower (shared audience)
link to slashdot: safe, not risky
link to no-name: risk, but vouch for originality
pre-filtered fashion: it has been 'sanctioned' by a trusted source
chelsea first floor galleries, popular aggregators, trendy boutiques
fashion on painting?
academic discipline that's in-style at a particular time or location
what is new and upcoming? progressive? oudated or avant garde?
adopting, co-opting ideas, position, writing on conceptual art
assignments;
jeff
blogs + digital video
people being less than straightforward about naming their sources
people will bypass you and go to the source
it's hard to trace back exactly where an idea came from
people want to position themselves higher up
people wanting to get as much credit to the originators
how you credit -- how to establish one's position in chain of information
want to effectively filter information without disclosing all your sources
easy to 'skip' over gateways in web-based ideas
costly to find out better music: listen to a lot of music, ask someone you trust, read reviews
reliability: where in the hierarchy of originators and followers is somebody?
are you at the top? who will have a leg up or down? contested issues
does the person get the first-hand knowledge? or is it trickle down (easy street)?
competition in same domain
'testing' the authenticity of someone's knowledge -- comprehensive? not sound-bitey?
risk management: how much do you put your choices on the line?
being at forefront is risky because you need followers, to be a trusted source
need confidence to do something different that people will accept
e.g. it's easier to get funding to do something that's already accepted as popular
qualitative differences between the top, middle, and bottom (choice of position)
types of behaviour in different approaches; someone might choose to be a great 'middle'
temporal rhythm of fashion
should people stay in their correct social place?
people spend a lot of time to gather information for a useful blog
'moved into an era of seasonless fashion' -- everything changing at a faster rate
fashion changing faster today
design: should we slow it down? find alternatives? make it easier to display the change?
respond to this shift into accelerated fashion
how to redesign cars?
make it so people dont dispose of their cars every year
want to make it expensive (value in expense)
shows new knowledge without getting a whole new car
costs of society vs costs of individual vs costs to the environment
seth:
fashion + magician
premium of secrecy
producers of magic
purveyors of magic content
knockoffs (magic-maker)
super low knockoff tricks (magic cafe) - cheap tricks online
class war between casual shoppers and the established experts/apprentice system
want authenticity -- central of knowledge from the iconic magicians
the 'easier' things are, the 'less authentic' it is
orkan:
subcultures, countercultures - extreme in resistance
everything is a subculture (arbitrary boundary of communities)
counter culturing - culture in opposition to another, a differentiation
counter signaling - high vs. medium vs. low levels of hierarchy
counter signaling against youth - want to avoid association with another group
individuals + reputation.
what makes someone an individual?
- face
- name
- individual versus social identity
how do we remember particular people?
reputation, history
identity is problematic online
google: identifier (unique names), things that link to you
biological markers?
fingerprints, dna
reliable signals of distinction?
reputation is closely tied with identity
need to have strong notion of identity -- strong notion of reputation
individual histories
gossip
what do you want to know about people online?
can this knowledge be reliable?
significant in design of new technologies
what does it mean to interpret something as a signal?
complicated interlocking pieces
handicap (simplified)
signaling of need (expenditure of another resource)
- how much do you care about the signal
conflation of handicap and amount of resource
ambiguous, subjective, depending on amount of resource
ex. chicks who peep for food -- what if they dont have enough energy to peep?
expensive clothes, expensive cars
- signal of resource (you are spending a lot)
- conflated with knowledge of fashion (it's the hot thing)
fashion in clothing
- knowledge of new fashion designers, etc
- industry insider knowledge, trendsetting, buying/merchandising
- costly to acquire high-quality knowledge, fashion shows, street spotting
- mistakes can be costly: liquidated merchandise, bad series of lines
'interval'
full cowboy suit guy : affiliation with a look, style
what seems 'natural' and 'right'?
it become enculturated, to imitate a crowd for association/affiliation
basis of imitation: how and what does imitation come about in human learning + fashion?
imitation happens on small and large scale: gesture to language to mannerisms to thought
fashion --> innate sense of imitating people around us
fashion: change for its own sake
colors palette (in general -- art, clothing, cars, homes)
notions of progress vs. notions of fashion
adopting new technology (e.g. iPod), i know whats fashionable
cellphones are smaller and more featured
tech advance is pushing what is fashionable in gadgets
fashion in ideas
actual progress in ideas? or are we recycling the concepts?
progressive advancement -- how much is it changing? for change's own sake or for progressive development?
where do new ideas come from?
fashion in ideas:
trying to come up with a development
some of the ability of showing you're in the right path of knowledge
signal: 'we're in the right direction", we're on the right track
i have the knowledge, i can reference the right buzzwords, but not disclose everything explicitly
blogs:
eytan adar
relationship of sources of trend, and the followers
jeevan:
sources may not be the most linked
the ideas come from little guys
then blow up when linked to from large sites (slashdot/boingboing)
the most-read are not necessarily the trend-setters
big hubs are early adopters
people will tend to link back to the big hubs instead of the original seed
you trust the big hub, the aggregator
veblen: simplified model
information flows from high-status to low-status (through imitation)
same affiliation-type
there's an infinite number of dimensions of the social stratosphere
numerous ways to set your affiliations
who is on top? source/inspiration might be outside of the competitive domain
a choice of affiliation, you do or do not want to be part of a certain group
quest to be more extreme: tattoo --> pierced eyeball (competitive)
you can have knowledge but choose not to apply it (level of commitment)
is it fashionable to link to boingboing?
or maybe it will be fashionable to link to other esoteric sources?
fashion of the content of the link + the identity of the source
signal of what you write + what you choose not to write
- individual choice
the framework / context shapes your approach
ex. seeing a story on slashdot vs. seeing same story in a small thing
being an originator vs being a follower (shared audience)
link to slashdot: safe, not risky
link to no-name: risk, but vouch for originality
pre-filtered fashion: it has been 'sanctioned' by a trusted source
chelsea first floor galleries, popular aggregators, trendy boutiques
fashion on painting?
academic discipline that's in-style at a particular time or location
what is new and upcoming? progressive? oudated or avant garde?
adopting, co-opting ideas, position, writing on conceptual art
assignments;
jeff
blogs + digital video
people being less than straightforward about naming their sources
people will bypass you and go to the source
it's hard to trace back exactly where an idea came from
people want to position themselves higher up
people wanting to get as much credit to the originators
how you credit -- how to establish one's position in chain of information
want to effectively filter information without disclosing all your sources
easy to 'skip' over gateways in web-based ideas
costly to find out better music: listen to a lot of music, ask someone you trust, read reviews
reliability: where in the hierarchy of originators and followers is somebody?
are you at the top? who will have a leg up or down? contested issues
does the person get the first-hand knowledge? or is it trickle down (easy street)?
competition in same domain
'testing' the authenticity of someone's knowledge -- comprehensive? not sound-bitey?
risk management: how much do you put your choices on the line?
being at forefront is risky because you need followers, to be a trusted source
need confidence to do something different that people will accept
e.g. it's easier to get funding to do something that's already accepted as popular
qualitative differences between the top, middle, and bottom (choice of position)
types of behaviour in different approaches; someone might choose to be a great 'middle'
temporal rhythm of fashion
should people stay in their correct social place?
people spend a lot of time to gather information for a useful blog
'moved into an era of seasonless fashion' -- everything changing at a faster rate
fashion changing faster today
design: should we slow it down? find alternatives? make it easier to display the change?
respond to this shift into accelerated fashion
how to redesign cars?
make it so people dont dispose of their cars every year
want to make it expensive (value in expense)
shows new knowledge without getting a whole new car
costs of society vs costs of individual vs costs to the environment
seth:
fashion + magician
premium of secrecy
producers of magic
purveyors of magic content
knockoffs (magic-maker)
super low knockoff tricks (magic cafe) - cheap tricks online
class war between casual shoppers and the established experts/apprentice system
want authenticity -- central of knowledge from the iconic magicians
the 'easier' things are, the 'less authentic' it is
orkan:
subcultures, countercultures - extreme in resistance
everything is a subculture (arbitrary boundary of communities)
counter culturing - culture in opposition to another, a differentiation
counter signaling - high vs. medium vs. low levels of hierarchy
counter signaling against youth - want to avoid association with another group
individuals + reputation.
what makes someone an individual?
- face
- name
- individual versus social identity
how do we remember particular people?
reputation, history
identity is problematic online
google: identifier (unique names), things that link to you
biological markers?
fingerprints, dna
reliable signals of distinction?
reputation is closely tied with identity
need to have strong notion of identity -- strong notion of reputation
individual histories
gossip
what do you want to know about people online?
can this knowledge be reliable?
posted by christine at 3:52 PM
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